Spiffy's Billing Automation settings allow the ability to trigger different actions based on a variety of billing events. Click here to view our Billing Automation Overview to get a better understanding of how to use our Billing Automation integrations most effectively.
Card Expired Event
The Card Expired event triggers when your customer has not updated their card on file and the calendar month matches the expiration date on their card. For example, it's July 1st, all customers who have a card on file with an expiration date of July of that same year, (7/xx), will experience the actions that you setup for this event.
This is separate from the Failed Payment event, and meant to be a final reminder for your customer to update their payment information before their payment fails. If your customer's billing date is the 1st of the month, and you have both Card Expired and Failed Payment events setup within Spiffy, both events will trigger that day. Here are two scenarios to better explain how these two actions work.
The Card Expired action would fire on the 1st, and Failed Payment action would fire on the 21st.
If you do not want your customers to experience Scenario #1 (on the first of the month), you'll want to setup these events to apply tags, and build a filter within your marketing automation tool (based on those tags), so only one of those follow up sequences will be delivered.
This event is most commonly used to trigger a single, final courtesy reminder email that reminds customers to update their card on file. So it's not necessarily a huge deal if the handful of customers with payments on the 1st of the month get one extra email. If you're doing a significant volume of transactions on the 1st, you may want to consider the work around mentioned in the previous paragraph. Please reach out if you have any questions about this.
Most people setup this event to trigger a follow up sequence in their Marketing Automation software that follows up with their customers, prompting them to update their card on file.
Our Zapier integration allows you to tailor the communication in your followups to include price, product name, the last 4 digits of their CC number, etc.This is possible by setting up Zapier to pass information from Spiffy into custom fields in your CRM, and then using merge fields for those custom fields within your email.
Zapier also enables you to merge in our Card Swap link into your follow up emails, where the user can click and update their billing information right from your email. The Card Swap link is a custom magic link that automatically logs them in to their portal to just add a new card on file.
If you have any other questions about this event, or billing automation in general, please watch our Billing Automation Overview video, or reach out to us directly at email@example.com.