Subscription Unpaid

Spiffy's Billing Automation settings allow the ability to trigger different actions based on a variety of billing events. Click here to view our Billing Automation Overview to get a better understanding of how to use all of our Billing Automation integrations most effectively.

Subscription Unpaid Event

The Subscription Unpaid event triggers after your customer's payment fails and ALL the auto charge attempts have also failed. At this point, the subscription will be moved to an Unpaid status* within Spiffy, triggering the Subscription Unpaid event actions you have setup.

*Note: You must adjust a setting within your Stripe account settings, in order for this to work properly (see below).

This event is most commonly used to trigger an internal notification for your team to identify customers as "high-risk" of canceling.  It is also commonly used to send a single, final courtesy reminder email that reminds customers that their subscription has been canceled, or is pending cancelation. The status of the subscription after all auto charge attempts have failed, is dependent on your settings in Stripe. You get to choose the status of the subscription after all retries have failed. 

After all auto charge attempts have failed, you can change the subscription status to one of the following options (more details below the image):

  • Cancel the subscription (Default)
  • Mark the subscription as unpaid (Recommended)
  • leave the subscription as-is

At the bottom of the image below, you will see these three options in your Stripe settings.

Logged into your Stripe account? View these settings

Cancel The Subscription (Default)

Once a subscription is marked as  Canceled within Stripe, there is not a way to change the status of that subscription back to Active. If your customer wants to reactivate their subscription, the customer would need to purchase the subscription again, as if they are a new customer. You could also manually add the subscription within Stripe, but this data will not be in Spiffy. Having your customers re-purchase through a Spiffy checkout page is the best option.

Mark The Subscription As Unpaid (Recommended)

If you mark the subscription as Unpaid after all retries fail, the subscription will stay in an Unpaid status until their card is updated. Future subscription payments will not run until the card is updated, but the subscription is not canceled.

Once your customer updates their card, all unpaid balances will be processed immediately, and the subscription will be set to  Active status. 

Leave The Subscription As-Is

If you leave the subscription As-Is after all retries fail, the subscription will stay in an Active state. Future subscription payments will be attempted, and will most likely fail until the customer updates their card. Future failed payments will attempt to trigger the failed payment actions again; be sure to account for this in your setup within your marketing automation software.

If you have your settings in Stripe set to either mark as unpaid or leave the subscription as-is, be sure to include a link to your Customer Portal URL in your follow up emails for this action. Click here to learn more about how your customers can update their card on file through your Customer Portal.

Advanced Settings

Our Zapier integration allows you to tailor the communication in your follow up emails to include price, product name, the last 4 digits of their CC number, etc.This is possible by setting up Zapier to pass information from Spiffy into custom fields in your CRM, and then using merge fields for those custom fields within your email.

Zapier also enables you to merge in our Card Swap link into your follow up emails, where the user can click and update their billing information right from your email. The Card Swap link is a custom magic link that automatically logs them in to their portal to just add a new card on file.

For more information on setting this up Click Here.


If you have any other questions about this event, or billing automation in general, please watch our Billing Automation Overview video, or reach out to us directly at