What is MRR?

MRR stands for Monthly Recurring Revenue. This stat is the amount of money generated by subscriptions.

The Math:

(Total Active Subscribers) x (Price of Subscription) = Total Monthly Recurring Revenue


If you have 100 subscribers paying $97/mo., your MRR would be $9,700/mo.

What It Means:

MRR is essentially the foundation of revenue that you've built and can depend on coming in every month, minus expected churn and failed payments.

What to Change:

Your MRR is never high enough. Always grow your MRR :)

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