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Getting Started
Elements
Styling & Customization
Flows
Checkout Settings
Automation
Subscriptions
Order Management
Reporting & Analytics
Customer Portal
Affiliates
Integrations
TikTok
Zapier
Circle
Google
Rewardful
LeadDyno
FirstPromoter
Taxes
Custom Webhooks
ConvertKit
GoHighLevel
SEGMetrics
Drip
Make
MemberPress
Kajabi
Thinkific
MailChimp
ActiveCampaign
HubSpot
Keap
Infusionsoft
FAQ

What is MRR

MRR stands for Monthly Recurring Revenue. This stat is the amount of money generated by subscriptions.

The Math:

(Total Active Subscribers) x (Price of Subscription) = Total Monthly Recurring Revenue

Example:

If you have 100 subscribers paying $97/mo., your MRR would be $9,700/mo.

What It Means:

MRR is essentially the foundation of revenue that you generate on an average month. MRR is primarily used as a valuation metric for the health of subscription and software companies. 

MRR is not the same as Cashflow. Cashflow is the actual projected revenue, whereas MRR is the average monthly revenue.