What is MRR?

MRR stands for Monthly Recurring Revenue. This stat is the amount of money generated by subscriptions.

The Math:

(Total Active Subscribers) x (Price of Subscription) = Total Monthly Recurring Revenue


If you have 100 subscribers paying $97/mo., your MRR would be $9,700/mo.

What It Means:

MRR is essentially the foundation of revenue that you generate on an average month. MRR is primarily used as a valuation metric for the health of subscription and software companies. 

MRR is not the same as Cashflow. Cashflow is actual projected revenue, wher MRR is average monthly revenue.
Learn more about Cashflow stats.

What to Change:

Your MRR is never high enough. Always grow your MRR :)

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